FALL SERIES
This was 2018's highest grossing event for World Series of Poker, which consisted of a series of tournaments and personal offers for Black Friday, Thanksgiving and Cyber Monday.
I wanted these tournaments to have a luxury feel rather than the usual very bright neon colored visuals that were common at the time for WSOP. This would help to convey a feeling of prestige and to put emphasis on the collectibles as if they were actual high-end jewelry that could be won through tournaments, rather than mere png files.
It still had to retain some glowing colors to stay on brand, however it was quite interesting to try and find a balance between the usual colorful visuals and the sleeker and darker designs.
I wanted these tournaments to have a luxury feel rather than the usual very bright neon colored visuals that were common at the time for WSOP. This would help to convey a feeling of prestige and to put emphasis on the collectibles as if they were actual high-end jewelry that could be won through tournaments, rather than mere png files.
It still had to retain some glowing colors to stay on brand, however it was quite interesting to try and find a balance between the usual colorful visuals and the sleeker and darker designs.
"DOUBLE SHOT" EVENT
I have been aiming for a western-inspired yet classy look and feel for this event, playing on the "double shot" words, by adding two bullet holes. This was later reworked to fit different themes, which for I provided moodboards.
These templates are fully editable, though they always retain the plaque for easy readability, the pair of cards, and the piles of chips. There were more iterations of this event than shown here (and more assets per theme, but it would be overkill to show them all).
These templates are fully editable, though they always retain the plaque for easy readability, the pair of cards, and the piles of chips. There were more iterations of this event than shown here (and more assets per theme, but it would be overkill to show them all).
DOUBLE SHOT 'REGULAR'
DOUBLE SHOT 'CINCO DE MAYO'
DOUBLE SHOT 'SPACE RACE'
"Space Race" theme by Kristèle Pelland
WORLD SERIES OF POKER' S 50TH ANNIVERSARY TOURNAMENTS
Following the dark classy scheme (though of course still retaining some color and some "bling" factor, this is a social casino game after all) that I had initiated for the Fall Series event and pursued with the Double Shot events, I went for a similar direction for the 50th Anniversary Tournaments.
These tournaments also had to convey the spirit of each decade, so the dealers, tables, bracelets, rings and other various visual assets were all focused on showcasing patterns color schemes and fashion styles from these specific periods of time.
Each artist worked hard to produce assets according to the moodboards, which resulted in a fun and nice looking event.
These tournaments also had to convey the spirit of each decade, so the dealers, tables, bracelets, rings and other various visual assets were all focused on showcasing patterns color schemes and fashion styles from these specific periods of time.
Each artist worked hard to produce assets according to the moodboards, which resulted in a fun and nice looking event.
Monica, official WSOP dealer, following each decade style
TOURNAMENT & MAIN EVENT TABLES
RINGS
Decades rings, by Elie Rocray
SOCIAL MEDIA REENGAGEMENT VISUALS
BRACELETS
Decades bracelets, modeled by Elie Rocray
EXAMPLES OF IN-APP VISUALS
LOBBY SLICES TO ACCESS EACH TOURNAMENT
FUN FACTS & PERSONAL OFFERS
For all events: 3D bracelets, 3D rings and 3D rim of the tables by Elie Rocray
For Double Shot: Space Race theme by Kristèle Pelland
For the 50th Anniversary: Personal offers by Kristèle Pelland
For Double Shot: Space Race theme by Kristèle Pelland
For the 50th Anniversary: Personal offers by Kristèle Pelland
